Consumer Attitude and Perception: A Study for Gold Loan in Rajasthan

This paper is an empirical presentation of a research attempt to seek the consumer temper and awareness towards gold loan with reference to Pali city. Currently, in India, Gold loans can be availed from public and private sector banks, co-operative banks, and other private lenders. However, some banks offer it only in definite areas, while private lenders take the course of action regarding providing of loan in fewer hours, some co-operative banks and public sector banks may issue the loan within a day.