E-marketing and its Impact on Consumer Behavior and Purchasing Decision

This study aimed to demonstrate the impact of electronic marketing on consumer behavior and the decision to purchase. A questionnaire was used in this study, and was distributed to a number of 384 individuals from Shaqra Governorate, Saudi Arabia. The study found that the majority of the sample individuals were browsing electronic stores in order to purchase products at appropriate prices. The study explains that the decision to purchase among the sample members is due to personal decisions, and that social media is the most used advertising medium.