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A STUDY ON FINANCIAL PERFORMANCE ANALYSIS OF SMALL SCALE AGRO PROCESSING UNITS IN PUNE DISTRICT

Journal: International Journal of Management (IJM) (Vol.12, No. 3)

Publication Date:

Authors : ;

Page : 568-577

Keywords : Consumer Behaviour; Online shopping; (B2C) e-shopping portal; Cash On Delivery (CoD).;

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Abstract

Agriculture, with its kindred sectors, is indisputably the largest employment provider in India. It also contributes significantly to the gross domestic product of India. Agro food processing sector is one of the significant sector catching attraction from varied areas. It is developing its new face with multiple aspects like technological advancements, customer satisfaction, promotional efforts and fund management etc. The tiny steps on different strategies have helped these small scale units to achieve a great reach in terms of financial performance. The present paper analyses the financial performance of small scale agro processing units in Pune district of Maharashtra state. Descriptive research methodology is used for achieving the objectives of the study.

Last modified: 2021-04-07 15:38:38