SUCCESSFUL FACTORS OF PUPPET PUZZLE TOYS MARKETING: AN EXPERIENCE OF CHINA

As an important part of China's intangible cultural heritage, puppet play culture conforms to socialist core values and meets the requirements of General Secretary Xi Jinping's important instructions. Starting from the theory of service marketing, and combining the 3C theory and the 7P theory of marketing, this paper discusses the evaluation criteria of the successful marketization of puppet puzzle toys and analyzes them. The results show that "price," " product," and "process" are the main factors that affect the successful marketization of puppet puzzle toys.