Share Your Research, Maximize Your Social Impacts
A STUDY ON CONSUMER ATTITUDE TOWARDS DIGITAL MARKETING IN MYNTRA ONLINE SHOPPING
Journal: Journal of Management (JOM) (Vol.6, No. 1)Publication Date: 2019-02-28
Authors : G Arut Geevitha; T M Hemalatha;
Page : 202-206
Keywords : Digital Marketing; online Shopping and consumers.;
Source : Download
Find it from : Google Scholar
Abstract
The research aims to find the users “Attitude towards MYNTRA online shopping towards digital marketing to analyze the social economic profile and awareness of the consumers towards online shopping. The sample required for the study has been collected through structured questionnaire. The sample size for the study taken is 100. So as per technology development all the consumers are moving towards online shopping through the digital marketing.
Other Latest Articles
- PREDICTION MODEL OF SUCCESS OR FAILURE FOR SMALL BUSINESS IN NORTH EAST INDIA
- AN EMPIRICAL ANALYSIS OF STOCK PRICE BEHAVIOUR AROUND BONUS ISSUE ANNOUNCEMENT IN INDIA
- IMPACT OF CUSTOMER COMMITMENT IN SOCIAL MEDIA MARKETING ON PURCHASE DECISION – AN EMPIRICAL EXAMINATION
- CUSTOMER’S SATISFACTION ON ONLINE BANKING SERVICES OFFERED BY SELECTED PRIVATE AND PUBLIC SECTOR BANKS IN CHENNAI CITY
- A STUDY ON THE STRESS LEVEL OF PUBLIC SECTOR BANK EMPLOYEES WITH SPECIAL REFERENCE TO TIRUCHIRAPPALLI DISTRICT OF TAMIL NADU
Last modified: 2021-04-12 23:16:50