A STUDY ON FEMINIST PERSPECTIVE TOWARDS ECO FRIENDLY PRODUCTS WITH REFERENCE TO CHENNAI CITY

The deterioration has started because of the rapid economic growth and customer consumption pattern .The scarcity of the resources has become the threat for the environment The increasing environmental problems has shifted the focus of the government and industries towards green marketing and green products. The objective of the study is to understand the feminist thinking towards eco friendly products and to know the advantages and disadvantages of the eco friendly products. The research conducted was non-experimental, descriptive and quantitative research .The sample size is 150.The stratified random sampling techniques was used in this research. The feminist has different attitude towards green purchase. Customers who are older lack interest towards the green products