APPLICATION OF BALANCED SCORECARD TO IMPROVE MANAGEMENT OF INTANGIBLE ASSETS

The critical review of the evolution of the balanced scorecard model and the expansion of its application provide a solution to a key two-dimensional problem of managers from all sectors of social development related to the relationship between strategies and intangible assets. On the one hand, the strategic scorecard shows how the mobilization of human capital and the improvement of information resources increase the ability of modern organizations to generate value, and on the other hand the rethinking of strategic scorecards based on the development of organizational capital provides an opportunity for organizational actions to comply with new strategies that meet the high requirements of their informed and demanding customers. This way, the development of high integration and maximum coherence between the key intangible assets and the overall organizational activity, subordinated to the stated and necessary strategies would create conditions for continuous improvement of the organizations and more stable social development.