MODERN HOTEL BUSINESS MANAGEMENT TOOLS

High-tech innovations are largely dictated by the requirements of the modern hospitality industry. Innovative technologies in the hotel are advanced multifunctional services that can perform many tasks that are characteristic of this particular type of business as a hotel. Using advanced automation tools within a few months of use will prove its effectiveness, positively affecting the number of room orders and eliminating human errors in the formation of the most critical reports. The world experience of using modern tools of hotel business management is studied. The article discusses such advanced hotel management tools as PMS, Channel Manager, Booking module, Internet Acquiring, Website, Chatbots. Particular attention is paid to the consideration of the Revenue Management system. Modern Revenue Management Systems for hotels use advanced algorithms and proven hotel profitabilitymethodologies. They analyze hotel data, find growth opportunities and predict what price changes need to be made to earn more money. Several basic models for demand forecasting are considered that allow the revenue management system to maximize hotel profits.