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NEGOTIATION STUDY AS A MEANS OF COMMUNICATIVE MARKETING POLICY
Journal: International Scientific Journal "Internauka" (Vol.2, No. 99)Publication Date: 2020-12-15
Authors : Yevtushenko Victoria; Masliy Victoria;
Page : 8-11
Keywords : negotiations; marketing communication policy; formal business communication; trade style; compromise;
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Abstract
The purpose of this article is to study the essence and content of negotiations in marketing communication policy, the study of negotiations as a means of marketing communication policy. Also, research of the main styles of negotiations and technologies that are important in practical use in marketing communication policy.
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Last modified: 2021-04-20 18:07:35