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Identifying Risk Consideration as Intervening Variable between Intention to Switch and Switch Behavio-the Case of Pulse Robberies in Indonesia

Journal: IMPACT : International Journal of Research in Humanities, Arts and Literature (IMPACT : IJRHAL) (Vol.8, No. 11)

Publication Date:

Authors : ;

Page : 65-70

Keywords : Attitude; Subjective Norm; Perceived Behavioural Control; Intention to Switch; Risk Consideration; Switch Behaviour;

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The study was purported to scrutinize the reaction of customer's dissatisfaction which was resulted from no reaction of providers when pulse robberies happened. Customers had two options; the provider was still in use or went to other providers. Some considerations of switching likely appeared, such as be worry of losing contacts with friends and/or relations, and be worry of missing some important events since the second parties sent to the previous number.

Last modified: 2021-04-22 20:50:49