REVISITING CUSTOMER INVOLVED VALUE CHAINS UNDER THE CONCEPTUAL LIGHT OF INDUSTRY 5.0

Industry 5.0 is upon us and with the mass personalization concept, it seems that customer value chain involvement (CVCI) will be the gravitational center for implementation process. Drawing from the axiomatic premises of Industry 5.0, this paper accentuates the role of CVCI in the coming era. In the light of industry 5.0 principles, the present article particularly focuses on the need for human touch factor in product development and mass personalization concepts and proposes a value creation model to be an initial guideline for practitioners and to foster ideas pertinent to the fifth industrial revolution.