CONTEMPORARY TRENDS IN GLOBAL BUSINESS — ENGINES FOR INTERNATIONAL E-SALES

The rapid progress of technological innovations and their influence on human life have a remarkable impact on international business. With the right planning, strategy and tools, starting and developing not only a traditional brick and mortar store but also an international online business can be more easily achieved. In this regard, the purpose of this study is to outline some of the key contemporary trends in global business, driving the growth of international e-sales. The main research thesis is that the conjuncture and circumstances today allow any entrepreneur who wants to start up or develop their online business internationally, to accomplish it in a much shorter time compared to previous years. The paper explores and analyzes some contemporary trends in global business, which have a positive impact on international e-sales growth, namely — global expansion of payment tools and fintech companies; general reduction of international logistics costs and courier services costs; fulfillment services in outsourcing warehouse; Software as a Service (SaaS) and open source platforms; e-commerce personalization; social media e-commerce through influencers; interactive visualizations; robotic process automation. As a result of the study, it is concluded that contemporary trends in global business contribute significantly to the growth of international e-sales. Taking advantage of all the new opportunities that are available facilitates the prosperity of companies abroad in a much shorter time than in previous years.