PUBLISHING ACTIVITIES AS ONE OF THE CREATIVE ECONOMY SECTOR: APPROACHES AND RESEARCH PERSPECTIVES

Transition from the postindustrial economy to the economy of creativity, arts, original and fresh thinking, i. e. the creative economy, has been on more than twenty years now. Throughout his/her life a human closely interacts with various sectors of the creative economy by listening music, visiting a theatre, watching a movie, trying on clothes or choosing curtains. Creative thinking of a human both in daily and professional life, his/her perception of things is greatly significant today, which, combined with the acquired knowledge, can be laid in basis for the creative economy. Renewable resources of the creative economy, with knowledge, experiences and imaginations in the first place, are important, as they help create original goods or provide unique services. The definition of the notion of «creative economy» is investigated. A review of recent publications devoted to problems of creative economy development is made. It is determined that human values are at the core of the creative economy, by which the nation's identity can be preserved in the creative economy context. The number of entities engaged in the publishing activities as a key creative economy sector is analyzed as part of the study. It is stressed that apart from publishing of books, newspapers or magazines, the publishing activities include publishing of computer games, software etc. It is revealed that the most successful business operation in 2010–2019 was demonstrated by the enterprises engaged in the publishing of computer software. The study gives grounds for the conclusion that creative economy issues require comprehensive in-depth studies. An investigation of the number of business entities engaged in the publishing could reveal that creative economy sectors had many problems reflected in unstable indicators of this economy dynamics.