ORGANISATIONAL FOUNDATIONS AND PROBLEMS OF ECOTOURISM DEVELOPMENT AS A PROSPECTIVE TYPE OF TOURISM ACTIVITY IN UKRAINE

Ecotourism activity is one of the promising areas for the development of the tourism sector. Ukraine has significant opportunities and recreational resources for the development of ecotourism. While occupying one of the key positions in the tourism industry, particularly in terms of low investment costs and rapid profits, ecotourism in Ukraine is still one of the important sectors of economic development. The article examines the key aspects of the development of ecotourism in Ukraine. It has been noted that ecotourism is an integrative area of recreational activity for people who build their relationship with nature and other people on the basis of mutual benefit, mutual respect and understanding. The analysis of a situation connected with organizational moments of occupation by ecotourist business has been carried out. It was found out that now, ecotourism in Ukraine, in its organized form, only begins to develop. The main obstacles to the development of ecotourism in Ukraine have been identified. It is noted that further ecotourism activities in Ukraine are impossible without the introduction of tourism marketing and regional tourism management. It is noted that the development of ecotourism should be supported in every way at the state level, in particular, in order to overcome the problems in the tourism sector should be developed and implemented by domestic and foreign economic investment programs related to the development of ecotourism. The key tasks of state programmes for the development of ecotourism in Ukraine were defined. As a result, it is stated that one of the key problems in the development of ecotourism in Ukraine is that there is currently no understanding at the legislative level of what ecotourism is and what its principles are. On the other hand, Ukraine has some experience of ecotourism development, both positive and negative. At the same time, however, it should be noted that ecotourism is one of the important components of an effective tourism policy in Ukraine.