FEATURES OF MARKETING IN THE INFORMATION PRODUCT MARKET

The information market has distinctive features in comparison with the market for industrial products due to the specificity of the object of market relations — an information product. An information product in a market environment becomes a commodity, while retaining the properties inherent in information. Based on the general definition of the market, the information market is a system of economic relations arising on the basis of commodity and money circulation, which cover the sphere of exchange, production, distribution and consumption of information goods and services. The informatization of society is inextricably linked with the emergence and development of the market for information products and services, which is a system of economic, legal and organizational relations in the field of free purchase and sale of intellectual labor goods and services between various business entities and consumers. This market, like other markets, is characterized by a certain range of products and services, conditions and mechanisms for their provision, prices. The characteristic features of market relations are: the presence of competition, free choice of partners, mutual agreements of the exchanging parties, equivalent exchange of goods and funds, etc., which provides an opportunity for an effective solution to socio-economic problems. Information products act as goods of intellectual labor in this market: knowledge, documents, information systems, information technology, licenses, patents, trademarks, know-how, engineering and technical services, various kinds of information and other types of information resources. The information resource market functions similarly to traditional markets, but under the influence of its characteristics, elements of novelty appear in the process of forming demand, supply and pricing for an information product.