A RISK-ORIENTED APPROACH TO QUALITY MANAGEMENT DURING THE IMPLEMENTATION OF INNOVATIVE PROJECTS FOR COMPANY'S STRATEGIC DEVELOPMENT: WAYS TO INCREASE EFFECTIVENESS

This paper is devoted to development of a risk-oriented approach to quality management during the implementation of innovative projects for strategic development of a company, which ensures the growth of effectiveness of this management. This work considers quality as the basis of company's strategic development - competitiveness and commercial effectiveness of a company are treated as the functions of quality. Due to this, focus is made not on standard and generally accessible but on unique aspects of quality, which cannot be achieved by rivals - sustainable competitive advantages. Also, this work considers the specifics of quality in the conditions of the digital economy and focuses on hi-tech character products as the basis of its quality, provided by breakthrough innovations. The risks that are inherent to innovative projects, which are implemented in entrepreneurship, are taken into account. It is offered to manage quality with their help. Based on the developed proprietary scale for classifying the levels and qualitative treatment of effectiveness of quality management during the implementation of innovative projects for company's strategic development and with the help of regression analysis it is proved that in countries with developed market economy the effectiveness of quality management during the implementation of innovative projects from the positions of company's strategic development is moderate ' not high ' thus requiring certain increase. In order to solve this problem, a risk-oriented approach to quality management during the implementation of innovative projects for company's strategic development is offered.