THE NEUROAESTHETICS OF FASHION DESIGN

Close your eyes and imagine that you are in an art museum. You look over your right shoulder and see a painting of a lush garden landscape. Try to investigate it further. Observe the abundance of pastel-colored ϐlowers, engaging vantage points and mystical partially hidden pathways.a Then, consider how the landscape makes you feel. Now, keep your eyes closed and imagine another scenario. You are sitting in the front row of Christian Dior's “The Garden of Earthly Delights” fashion show.b Try to concentrate on the clothing. Observe the plethora of delicate, soft-hued, ϐloral-print gowns. Finally, consider how the fashions make you feel.