INFLUENCE OF COGNITIVE STYLES ON PROJECT SUCCESS: MODERATING ROLE OF PROJECT COMPLEXITY

The study's primary objective is to analyze the impact of cognitive styles on project success and moderating role of project complexity. With quantitative research, design data was collected from software houses of twin cities i-e Islamabad and Rawalpindi, Pakistan. A total of 500 questionnaires was distributed among the software developers and the complete responses received were 384, i.e., 80%. Using SPSS 21, statistical techniques were applied, and the results revealed that cognitive styles are positively and significantly associated with project success. If the project complexity is high, then it weakens the relationship between cognitive styles and project success