A STUDY ON THE EFFECTIVENESS OF RADIO JINGLES AMONG YOUTH

There isn't any doubt that music can elicit various responses from people. Music can calm us, excite us, emotionally move us, sadden us, soothe us and might even coordinate us at work. We can without doubt state that music is pretty an essential component in how we perceive things in our day to day lives. Jingles are produced for promoting product or service or brand name. Jingles are one of the vital elements in all mass radio stations. Each radio station selects the proper music most suitable for the advertising and brand carefully to get positive reception from listeners. The primary focus of this research is to determine if the jingles in numerous radio stations affect the listening behaviour of youth. This research has used survey method to study the objectives. And it found that jingles help to attract youth to programmes.