ONLINE SHOPPING – PRE AND POST LOCK DOWN STATUS

Online shopping is a fast growing phenomenon. The number of consumers who depends on online shopping for purchasing goods and services collect product information or even browse for enjoyment play an important role in the overall relationship between market and their consumers. Consumer purchase is m ainly based on cyber space appearances such as images, picture quality, information and video clips of the product and not on the actual experience. As the internet has now become a truly global phenomena, there is a rapid increase in the number of internet users worldwide. The wide use of the internet and the rapid growth of technology have treated a new market for both customer and business. Online shopping allows the buyers to purchase products from the convenience of their homes by using the net. The internet shopping website allows buyer access to purchase the product they want to have. Instead of physically visiting a store for shopping, people tend to be more dependent for shopping online. This has increased the presence of online marketing portals around the world. However, the two months of internment is forcing us to accept new habits and customs that we will have to maintain till the situation changes. Otherwise, it will leave consequences in multiple aspects of our lives. Both marketers and customers do face uncertainty in health, social, and economic stability with no immediate end in sight. In-store traffic and demand are falling daily as users stay home. Online retail is there to satisfy your needs and now it has more prominence than ever. The post-Covid 19 world seems to be more digitized in which the battle to get users to choose us will be even aggressive.