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The Effect of Status Consumption and Social Value on the Cambodians’ Consumer Luxury Purchasing Intention

Journal: Praxis International Journal of Social Science and Literature (Vol.4, No. 5)

Publication Date:

Authors : ; ;

Page : 22-30

Keywords : Purchase Intention; Status Consumption; Social Value;

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The aim of this study was to understand the effect of the status consumption and social value on the Cambodia Consumers in term of their intention to purchase luxury products.. This study collects the questionnaire from 200 respondents who have experience using the luxury brand clothes in Cambodia. SPSS 23 and SmartPLS 2.0 M3 were employed in this study in order to analyze the collected data. The result suggests that the Status Consumption has the most influence on the Purchase Intention in term luxury clothes where Social Value does not have significant influence on the Purchase Intention.

Last modified: 2021-06-20 02:34:57