MEANS OF VISUAL COMMUNICATION IN THE EXHIBITION OF ARCHITECTURAL HERITAGE OBJECTS

There are many cultural heritage sites in Jordan that are important tourist attractions today. Given the popularity of Jordan's cultural heritage sites, maintaining landmarks in good condition is becoming an important part of the tourism industry and a factor in creating a positive image of the country in the global context. An important role in this process belongs to the means of visual identification. The purpose of the article is to identify the importance of visual communication in the presentation and promotion of architectural heritage sites (on the example of Jordan). It is determined that information systems, which are represented by graphic design tools, are of exceptional importance for the design and promotion of architectural heritage sites. It is showed that the logo is one of the most important components in this process. The development of the corporate identity of architectural sites also involves the use of uniform design principles for all types of advertising products, research, and support of the exhibition. The presence of a graphic part is a specific feature of the visual identification of architectural heritage objects.