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A Study on Importance of Ethics & CSR among Millennial Generation

Journal: International Journal of Science and Research (IJSR) (Vol.10, No. 2)

Publication Date:

Authors : ;

Page : 718-721

Keywords : Corporate Social Responsibility; Ethical Behaviour; Millennial Generation;

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In the recent years, many companies and the employees of the companies have embraced Corporate Social Responsibility (CSR), Employees to leveraged to the corporate resources at their disposal to do good is also empowered by Corporate Social Responsibility. The Gen Y which are also known as Millennials who can bring many positive traits to the company which are also ethically diverse and educated generation. They are mainly focused on the lifestyle which also makes difference on every level which are – Professional, Social, Political & Economical. As they are more exposed to the technological world, or we can say that they are tech-savvy. This generation are more aware of company activity than any other generation. Millennials which are also known as Gen Y starts from 1981 to 1996. This study explores how Gen Y evaluates Corporate Social Responsibility (CSR) and secondly what factors are most important for their ethical behavior & what are the objectives of studying the importance of ethics & CSR among Gen Y.

Last modified: 2021-06-26 18:30:12