Understanding Travel Behavior in Aviation Industry

The research paper is an attempt to provide ease to the customers of the airline industry in-flight selection process depending upon their respective travel motives. The selection of an airline among alternatives is a Multi-Criteria Decision Making (MCDM) problem. This paper develops an evaluation model based on the Analytical Hierarchy Process (AHP) to determine the magnitude of each criterion numerically and the fuzzy Technique for Order of Preference-based on Similarity to Ideal Solution (TOPSIS) is used to obtain the final ranking. For our study- Brand trust, Prize of tickets, Hospitality, Privileges, Lay-off duration, Time of flight, Overweight luggage charges, we considered as the critical parameters and the elements of the discussion. The study delved into the domestic market of India for the evaluation process. The methodology included a survey questionnaire conducted among the postgraduates and undergraduates of the university, Professionals from the IT industry, and some entrepreneurs. The insights derived from the study are likely to provide a better understanding of the airline industry for consumers. Alternatively, the managers and organizations can help their consumers in selecting optimum alternatives for planning their travel with the airlines. The study lays more emphasis on the degree of ease and associated parameters. The study follows by further subdividing the preferred airline ranking concerning customer purpose, traveling for vacation, business, and job purposes. The data so collected confirms the premise mentioned above.