The Relationship between Risk Perception and Revisit Intention in Tourism

The paper focuses on identifying the relationship between risk perception and revisit intention through the relevant prior studies. Based on the previous researches, the article also summarizes different perspectives on risk perception, revisit intention, in considering the research trends of this relationship through stages. The research results show that the opposite relationship between these two factors is confirmed by the majority of empirical studies. This is the foundation for establishing policy and governance implications, enabling tourism managers to improve operations, service quality and performance of businesses in tourism.