Factors Influencing the Economic Impact of Small Retailers in Malaysia

The retail industry in Malaysia is one of the fastest-growing industries. The existence of big supermarkets is gaining a place in the hearts of consumers. Since recent times the establishment of hypermarkets or hypermarkets can be like mushrooms growing after rain. The overwhelming response from local customers has prompted more foreign investors to build more supermarkets in the country. As a result, competition in the retail industry will also increase. This indirectly affects local retailers. This study was conducted to identify the impact of the economic impact on local retailer geologies due to the presence of large supermarkets in Malaysia. In addition, the study also aimed to identify respondents' perceptions of government policy, the existence of supermarkets, and current business patterns. The questionnaire was used as a data collection method and was distributed to 121 respondents from retailers across Malaysia. The data obtained were analyzed using Statistical Packages for Social Science (SPSS) software. This indicates that most respondents feel that their business position is economically disadvantaged by the existence of hypermarkets. The same is true of the impact of the current business model but not the government policy. Future research suggestions and study limitations have also been suggested.