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Influence of Knowledge Management on Competitive Advantage in Medium and Large Garment Companies in Kenya

Journal: International Journal of Science and Research (IJSR) (Vol.9, No. 6)

Publication Date:

Authors : ; ; ; ;

Page : 376-386

Keywords : Knowledge management; KnowledgeBased View of the Firm; Competitive advantage;

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This study sought to establish the influence of knowledge management on competitive advantage in medium and large garment companies in Kenya. A cross-sectional survey design was adopted using both qualitative and quantitative approaches. From a target population of 170 firms, 83 firms were drawn to form the sample for the study. Data was collected through questionnaires where a response rate of 86.7 % was attained. Using linear regression analysis and analysis of variance, Null hypothesis was tested with the results indicating a moderate and positive linear relationship at statistically significance levels R = 0.415, R2 = 0.172, p value = 0.000. It was therefore concluded that knowledge management is a predictor of competitive advantage in medium and large garment companies in Kenya. In regard to population under this study, the research recommends the adoption of incentives and culture that supports knowledge acquisition and utilization in Kenyas garment industry.

Last modified: 2021-06-28 17:08:00