Women Entrepreneurship: New Direction for Future Economic Growth through E-Commerce in Bangladesh

E-commerce business has attracted widespread attention in recent years. Some e-commerce companies have appeared on the market and attracted huge attention such as Amazon, e-bay, Alibaba. By the demand of advance technology and popularity, e-commerce business is achieving all new heights in Bangladesh. There are many businesswomen appearing on the market to show their determination. However, there are many hindrances and complications in their path, but those female entrepreneurs need to improvise their attributes and accept challenges such as enlightening confidence, financial challenges, socio cultural challenge, government and institutional support, managerial skill development, training, expansion of market access in order to establish e-commerce business to enhance socio-economic growth in Bangladesh. On the contrary, it is important for women entrepreneur to overcome some issues to establish e-commerce business, such as lack of sufficient funds, not having proper supply chain and distribution process, lack of managerial experience, limited access of knowledge in IT sector. The objective of the study is to highlight the current status of e-commerce in Bangladesh and to classify how using e-commerce helps women manage and grow their business. Furthermore, this study will raise awareness among potential women, and contribute to social and economic progress in Bangladesh.