E-commerce and Market Expansion: A Case Study on Zimbabwe Safari Tourism

E-commerce is considered as one of the most important innovations in modern days businesses as it has provided a lot of ease to not only producers to advertise their products but also for consumers to get a vast awareness about any product or service available. Zimbabwean Safaris have emerged as an amazing tourist spot in recent years, but despite of a lot of fascinations, still the required levels of tourists are not attracting. This study has aimed to check the impact of Internet marketing and its effectiveness towards the Zimbabwe Safari tourism sector. A structured questionnaire has been filled by 150 respondents and the results have been analyzed on SPSS. The results have indicated that Internet Marketing plays a significant positive role in the effectiveness of Zimbabwean Safaris. This study has its implications for academia, practical field and policy making. Limitations and future research indications have also been added in the study.