The Effects of Key Factors on Students Professional Accounting Career Choice

The purpose of this study is to examine the effect of key factors on students’ professional accounting career choice. The key factors were selected base on the findings of prior studies. Structural Modeling Equation (SEM) is used to analyze survey data of 311 accounting students from Jiangsu University. We find that all six key factors namely Demographic factors, Economic Benefits factors, Parent and peers influence, Social factors, Cultural factors, and Benefits/Cost factors do affect students’ professional accounting career choice.