Trilogy of Women, Values and Entrepreneurship

The paper endeavors to study the interrelationship between women, values, and entrepreneurship. The percentage of women entrepreneurs in India and the world has been far less than their counterpart male populace. The values are considered a key factor in decisions and actions. thus the paper explored the underlying value that motivated women to take up an entrepreneurial venture. The explorative and descriptive study is based on primary as well as secondary data. The study was conducted with 25 women entrepreneurs in India There average turnover was between 25 lakh per annum to 3 crores per annum. A semi-structured interview was conducted and the inferences were made based on these interviews. The Interview aligned with previous studies that women having entrepreneurship as last resort opted with the option and they were forced to challenge the existing value system defined by the society for them.