Identification and Validation Impact of Children Buying BehaviourJournal: International Journal of Science and Research (IJSR) (Vol.9, No. 10)
Publication Date: 2020-10-05
Authors : Megha Virmani Arya;
Page : 841-847
Keywords : Children buying; product attributes; Principal component analysis;
In this research we investigate the impact of factors on children buying behaviour related to toiletries. The paper uses the focus group technique to analysis the gender and age segment of children, analysis according to product category i. e mainly five products commonly used by children toothpaste, shampoo, hair oil, soap and powder and ultimate power of buying decision of children and proposed a model.
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