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Identification and Validation Impact of Children Buying Behaviour

Journal: International Journal of Science and Research (IJSR) (Vol.9, No. 10)

Publication Date:

Authors : ;

Page : 841-847

Keywords : Children buying; product attributes; Principal component analysis;

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In this research we investigate the impact of factors on children buying behaviour related to toiletries. The paper uses the focus group technique to analysis the gender and age segment of children, analysis according to product category i. e mainly five products commonly used by children toothpaste, shampoo, hair oil, soap and powder and ultimate power of buying decision of children and proposed a model.

Last modified: 2021-06-28 17:13:38