Case Study: JioMart - A New Giant in Digital Grocery Ecosystem

Grocery was 70 %of Indian retail market with 90 % driven by neighborhood shops. Reliance Industries had launched JioMart, an online grocery store in over 200 towns across the country. JioMart was expected to give a tough competition to prominent grocery delivery services like Amazon, Flipkart and Big Basket in the country. The national roll-out provided customers with a useful alternative to existing players (BigBasket, Grofers) as online grocery orders had spiked, reducing the store visits. Reliance Retail operated neighbourhood stores, supermarkets, hypermarkets, wholesale and online stores. The company had integrated its registered customer database from Reliance Fresh and other retail businesses into JioMart. Reliances presence in consumer electronics, fashion, lifestyle and grocery segments wasalready strong. Its retail business had crossedRs 45, 000 crore in revenue in the December quarter of 2019.