Internet Browsing and Protection of An Individuals Personal Identifiers: A Study of Awareness among IT Students

We are as of now living in an era driven by data so much so some said the data is the new oil. Every aspect of human life is influenced by information technology. The networked nature of our society ensures that there is an increasing level of interconnectedness. Internet facilitates this interconnectedness. However this also bring to fore the issues of privacy of the data that is shared during our interaction with the World Wide Web. As India is turning into one of the biggest marketplace networked using internet it is extremely important to understand the awareness of the security and privacy of the personal data that are shared online during every one of the transactions individuals are engaged in. hence there is a heightened need to understand the young Indians mind set and awareness regarding the data privacy. Data is collected from 112IT students and analyzed using descriptive statistics. A major observation has been though there is an increased awareness regarding the security of data very few seemed to be serious about the privacy of the data shared during their online activities.