Study of Creating Awareness for Adoption of Cloud Computing in Business Organizations: A Saudi Arabia Case

In last decade or so, modern computing development and convergence of Information Technology and Information System towards internet-based computing platform evolved the concept of cloud computing. This platform is equipped with diversified computing services to enhance the business activity with lesser cost. Modern world has been benefited with this modern technology but developing countries are still far behind to reach that level of computing. Literature review shows that the lack of cloud computing adoption is one of the major concerns in the gulf region in general and Saudi Arabia in particular. Study is planned to observe and recognize the important factors which could enhance the adoption of cloud computing in Saudi business organizations. Technology Acceptance Model (TAM3) has been adapted and improved by adding moderating and general significant causal factors to enhance the adoption level. For this purpose, study has been conducted using a comprehensive survey in different business organizations. Study results show that the technology adaption level and the proposed factors are strongly associated. Hence, research study validates the hypothesis that proposed factors contribute the adoption positively. The study findings will help business gurus to enhance the business productivity and cloud developers to improve the cloud computing services for the business users.