Limitations of Corporate Social Responsibility in comparison to Social Business Concept

This study is conducted to establish an emerging concept Social Business in the context of Corporate Social Responsibility (CSR). The aim of social business is basically to solve social problems prevailing in a nation whereas Corporate Social Responsibility (CSR) emerged to be used as a tool to deal with similar purpose. However, recently CSR is considered to be a marketing tool that aims at building image by most of the organizations and not serving people, thus leading to rising criticisms of its effectiveness over the time. This study differentiates Social Business concept from CSR in many ways and attempts to eradicate the vagueness of the Social Business concept. Hence the paper establishes the scopes for Social Business models in a comprehensive manner while verifying its potential alternative use to the limited approach of CSR.