Building Authenticity of Agricultural Results through SMEs in Era of CAFTA and MEA

Indonesia is one of the countries that has high biodiversity. Biodiversity especially agricultural products can be utilized to improve the economic level of the community. In line with that, the government seeks to improve the welfare of the community, one of the empowerment strategies is to empower the Small and Medium Enterprises (SMEs). The purpose of this study was to analyze natural resources in the form of biodiversity and non-biodiversity as well as the potential of SMEs, analyze the role of SME guidance on community economic empowerment and develop SME strategy development. This study was conducted using quantitative methods, data was obtained through interviews, primary data, Focused Group Discussions and was formulated to make the credible data. Data analysis using descriptive qualitative with the stages of data reduction, data presentation and drawing conclusions. The study found that the potential of natural resources as raw material for SMEs was very much available (greater than 300 %), the role of guidance carried out by the government was maximized with the discovery of 5 coaching strategies, namely facilitation of training, equipment, capital, product legality, promotion / marketing and coaching strategies Environmental-based SMEs towards community economic empowerment is to build from 5 strategies into 7 strategies, namely facilitation of business legality and facilitation of providing raw materials.