Examining the Socio-Economic Contribution of Cut-flower to the Local Economy in Naivasha Flower Basin, Naivasha Sub-County

This study examines the socio-economic contribution of the cut-flower sector to the local economy in Naivasha flower basin. The study used descriptive survey design. The questionnaires and structured interviews were methods of data collection used. Simple random sampling was used to administer household questionnaires while interviews were done through purposive sampling. Statistical packages for Social Sciences version 19, was used to analyze data. The results showed that the cut-flower industry is a major contributor in terms of employing the locals and enhancing physical infrastructure. This paper will be useful to all cut-flower stakeholders especially with great focus on eliminating the challenges in the sector.