Determinants of the Digital Purchase Process and Their Impact on the Sales of Business Organizations

Clients� sharing in and their interaction with digital marketing campaigns launched by business corporations through the social media is cost-effective and raises the return on investment of these corporations. Through this easy means of communication, it becomes possible to reach the client at the adequate time and place, in line with the client�s demographic specifications. Digital marketing depends on four main pillars: Content, Data, Technology and Clients. This study was able to determine the principal factors influencing the digital purchase decision or the �7� S� namely: Speed of communication � The offered Service � The various Social media � The Company�s Site and the other Sites chosen to display the product � The Sort of goods and services offered for sale � The diversity and modernity of the goods and services offered for Sale � Specific data and information about the advertised product/service. This research paper was also keen to investigate the impact of the frequency of clients� visits and data collection via the social media on increasing the company�s sales in general, through a case-study.