A Study on Strength and Weakness of Agricultural Marketing Provisions in the Indian Environment

India is the country whose most revenue generated from agricultural sector and now days Country is leading in Information and Technology sector in world, but despite increasingly harmonized efforts, most smallholder farmers still do not earn a breathing income and do not have the means to apply modern agricultural practices. In many Indian regions, smallholder farming has demoralizing effects on the environment, driving deforestation of tropical forests, encroaching in protected landscapes, or contributing to water stress and pollution. In the years ahead, climate change will affect many of the geographies where smallholder farmers grow their crops, making resilience an imperative topic. This paper concentrates and analyses the strength, weakness and opportunities of Indian agricultural marketing environment. In Indian circumstances largest cultivable land available in hand of big farm holders with record food grains production. Indian farming has weakness in sector of production with less value addition for crops and lack of modern food processing techniques and large amount of post harvest losses. This paper studies world level opportunity for existing agricultural sector and how the opportunities can be further strengthened and extended to the farming sector. This paper again studied on the government approach for Indian farmers to face losses and threats for the Indian farming community the agriculture sector.