Nudge Marketing in E-Commerce Businesses

Nudge Marketing is a strategy which is used by many companies and organisation to influence a customer�s decision indirectly without him knowing by providing the person with suggestions and reinforcements. In simple words, Nudge Marketing is planting of an idea in a person�s mind in order to encourage the customer to behave in a particular way without direct persuasion. Nudge Marketing is used in different sectors in different ways to persuade a customer�s decisions in the companies favour. Nudging helps the e-commerce sector in influencing a customer to buy a product. A fast growing sector like e-commerce needs to attract customers and therefore nudging forms an integral part of an e-commerce company to attract customers.