The Impact of Social Media on Youth: A Case Study of Bahawalpur City

Social Networking sites provide a platform for discussion on burning issues that has been overlooked in today’s scenario. This research is conducted to check the impact of social networking sites in the changing mind-set of the youth. It is survey type research and data was collected through the questionnaire. 300 sampled youth fill the questionnaire, while non-random sampling techniques was applied to select sample units. Rate of return was remaining 97 percent after fill up the questionnaire. The main objectives were as (1) To analyze the influence of social media on youth social life (2) To assess the beneficial and preferred form of social media for youth (3) To evaluate the attitude of youth towards social media and measure the spending time on social media (4) To recommend some measure for proper use of social media in right direction to inform and educate the people. Collected data was analyzed in term of frequency, percentage, and mean score of statements. Findings show that the Majority of the respondents show the agreements with these influences of social media. Respondents opine Face book as their favorite social media form, and then the like Skype as second popular form of social media, the primary place for them, 46 percent responded connect social media in educational institution computer labs, mainstream responded as informative links share, respondents Face main problem during use of social media are unwanted messages, social media is beneficial for youth in the field of education, social media deteriorating social norms, social media is affecting negatively on study of youth. Social media promotes unethical pictures, video clips and images among youth, anti-religious post and links create hatred among peoples of different communities, Negative use of social media is deteriorating the relationship among the countries, social media is playing a key role to create political awareness among youth.