Yoga as a Core Tourism Product: A Case Study of its Potential in Rishikesh

Yoga as a core tourism product: A Case study of its potential in Rishikesh Dr Pawan Gupta Associate Professor Indian Institute of Tourism& Travel Management, NOIDA (An Autonomous body under the Ministry of Tourism, Govt. of India) drpawan. gupta@yahoo. com Wellness tourism is one of the most sought after vacations types of the new age tourist. With world population aging gradually, this is projected to gain further momentum. India has huge inventory products to be offered as wellness tourism products like spiritualism, yoga and Ayurveda. This research paper primarily focuses on the view perception of tourists visiting Rishikesh and the standing Yoga has. The study also covers the perception of service providers in Rishikesh for yoga as a priority tourism product. With the outcome we can further develop strategies for the development and promotion of Yoga. Key words- Yoga, Rishikesh, service providers, tourists.