Study of Society Interest in Saving: Case of Sharia Bank in Bogor

Since 2010 to 2017, market share growth of Sharia Bank in Indonesia are less than 1 %. In 2017, Sharia Bank market share are less than 6 %. This indicates that Indonesian people still not have good interest to switch from conventional bank to sharia bank in term of saving activities. To increase societies saving interest in sharia bank, study of customers interest behavior background are necessary. This research use Theory of Planned Behavior as core philosophy. Total of 223 respondent were gathered and divided into two categories, first are 112 respondents from conventional bank and the rest are categorized by respondents who are customer to conventional and sharia bank. On conventional bank customer, SEM analysis shows that direct variable significantly affecting sharia bank interest in saving are attitude toward behavior and subjective norm. Meanwhile, insignificant behavior affecting customer interest in saving are perceived behavioral control. In conventional-sharia respondents, SEM analysis shows that direct variable significantly affecting interest in saving to sharia bank are subjective norm, meanwhile insignificant variable affecting interest in saving are attitude toward behavior and perceived control behavior