Sustained Competitive Advantage: Building Work Culture through Strategic HRM in Indian Firms

It is know that providing quality products or services for a long period to maintain sustained competitive advantage (SCA) with the fellow firms in the market is quite a challenging task for the employer. In this paper, we examine one of the tangible resources namely Human Resources (HR) which is considered as internal sources, from strategic perspective and how it could be playing an important role to build a work culture in order to achieve SCA in Indian firms. We focused BWC with only two empirical dimensions of potential source for achieving SCA namely (i) unique value, (ii) sustainable. The study undoubtedly concluded that the firms performance is a function of the potential return to influence strong culture into the firms. Hence, SHRM practices were highly influential factors in promoting better work culture, which surely helps to maintain SCA in the competitive market of Indian firms.