Determining Factor Analysis on Household Fruit Consumption in the City of Palembang South Sumatera Indonesia

The availability of fruit in Indonesia is mostly seasonal. This study found that the availability of the fruit does not directly confirm its consumption, therefore, food consumption patterns may vary depending on the group of socio-economic and household characteristics. Research on fruit consumption pattern is important in accordance to the effort to increase the consumption of fruits. This research analyze the factors that affect the fruit consumption of household in Palembang. This study used raw data of National Socioeconomic Survey March 2017 household survey at City level in South Sumatera Province, using analysis method of multiple linear regression. The equations used are local fruit prices, imported fruit prices, grain expenditures, non-food expenditures, number of household members, consumer tastes. middle and upper income group brackets and based on the analysis we found a good models with a level of 0.5.