The Competition and Complementarity between Internet Finance and Commercial Banks

With the rapid development of Internet finance, it has already had a profound impact on commercial banks. In this context, commercial banks should change their business models and competitive strategies, and rationally use the advantages of Internet finance to promote the development of their own and China's financial market is an urgent problem to be solved. This article will analyze the characteristics and models of Internet finance and commercial banks to compare their strengths and weaknesses. Specific analysis on which aspects of Internet finance will pose challenges to traditional commercial banks, and how to deal with challenge of commercial banks. Analyze the future development direction and market positioning of commercial banks and internet finance.