Measuring Tools for Analyzing Factors Influencing Users? Continuance Intention Toward a Learning Platform in Bandung Indonesia

The increasing of internet users over the years encourages government of Bandung city to initiate Smart City since 2014, as a concept of utilizing information and communication technology (ICT) on a variety of smart city dimentions effectively. Smart Education, as a dimention of Smart City concept has been seen to be a good prospect in Asia especially in Indonesia, the market outlook of it will reach over USD 600 million by 2018. One of the most popular learning platforms in Indonesia is Edmodo. Edmodo was introduced in Bandung Indonesia by the government on their program called Digital Smart Jabar. Compared with local players, Edmodo has succeeded to gain at least 10 M downloaders on Play Store. This study proposes a measurement tool that can be used to find out factors that influence the customers in adopting Edmodo. The measurement tool was adapted from the Theory of Acceptance and Use of Technology 2 Model by Venkatesh et al. (2012). The modification of models has been done by adding Trust variable and changing Price Value variable with Learning Value. The variables in the proposed model has been tested through pilot test of 30 respondents, the result revealed that the 9 variables with 45 items are reliable and valid, hence the measurement tool can be used for further study, collecting main data.