Impact of Online Streaming on Satellite Broadcasting

Todays advertisers want to generate the maximum sales per rupee of ad and are hence constantly on the lookout for an even more targeted platform to reach their target consumers quickly and efficiently. In this context, the advent of online video streaming platforms becomes extremely relevant. Are they drawing consumers away from Television If so, what kind of consumers are shifting online What are they primarily watching What are the primary reasons for their shift This paper is an attempted output to answer the above questions after 3 months of detailed research aimed at arriving at specific conclusions to enable actionable results. I used exploratory, descriptive and confirmatory research techniques to answer all the questions mentioned above. I conducted FGDs, in-depth interviews and floated a survey to collect data for the research. I used various tools like cluster analysis, excel, ANOVA and ordinal regression to analyse the data. These tools helped to find relation between online video streaming and satellite broadcasting.