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Research infrastructure resource base of tourism enterprises Vinnitsya region

Journal: Scientific review, Науковий огляд, Научное обозрение (Vol.10, No. 9)

Publication Date:

Authors : ;

Page : 44-55

Keywords : the tourist centre; the resource-infrastructure base; the resource potential; the tourist product; the evaluation indicators;

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Historical, cultural and natural resources of Ukraine are often dominated by similar resources of the most popular tourist regions, while domestic tourist attraction tourist product is unacceptably low. It was the reason of using the methodological tools classification tourist centers of regions of Ukraine. On the basis of criteria (geographical and administrative dominant purpose) suggested tourist centers are divided into "urban" and "regional" with the release of relevant subgroups. The tourist center is defined as a system of combined single concept of tourist activity, whose work is to identify and develop existing and potential benefits of tourism in the region and the development based on these ways to differentiate and promote. Developed is method of evaluation the resource-infrastructure base for tourism development based on the author's scorecard, which included indicators for evaluating the characteristics of two groups: 1) resources (subgroups "natural", "historical and cultural" and "human" or "people") and 2) infrastructure. Obtained in the evaluation of expert evidence and allowed to describe and classify existing and potential tourist centers of Vinnitsa region. A commercial names of these tourist centers, which are characterized by the following: reflect their main essence; attractive consumer PDA; take into account the main principles of naming. Undefined tourist centers found that most of them received low marks not only indicators of the infrastructure (it is known that it requires a significant development), but the resources (although each of outsiders has a large number of unique resources to create PDA). In the future, should develop a marketing program for the development of each of the chosen TC through the introduction of the concept of marketing cooperation of local tourism enterprises.

Last modified: 2015-01-09 04:12:47